SEO tips = better search engine ranking

Title length + keyword repetition

Not too long ago, I changed a title to "ESL go: free English as a second language - learning ESL + teaching ESL" When my site showed up in a google search it looked like this: "ESL go - free English as a second language: learning ESL..."

I wanted that third "ESL" to show up, thinking it might boost my rankings because while I'm stuck in the 60's and 70's, a top ten site has the same page rank as me, but "ESL" in the title three times.

So I changed my title to "ESL go - free English second language learning ESL teaching ESL" ("as" and "a" aren't included in searches anyway). Now the entire title shows up in Google seach results but the ranking improvement has been marginal: I think I went from 68 to 63.