May 14, 2004

Keyword stuffing: Yahoo likes it but Google hates it

If you want to do well in search results high keyword density is a huge help. But it means more to Yahoo! than it does to Google. I first guessed this when comparing my Yahoo! and Google search engine rankings.

More support: This "Affordable Web Design" site, lavashark.com, reported a #7 ranking in Google but no rank in Yahoo. After stuffing his index page with the key words, he fell to #14 in Google. And got listed at #2 in Yahoo! These rankings have held steady for a couple of days now...

Posted by James Trotta at May 14, 2004 3:29 AM
Comments

Your ranking change in Google could be due to reweighting of factors. Many of my sites fluctuate regularly and then sit for a bit and then fluctuate again.

I think more than saying "Google hates keyword density" it might be better to say that Google is not as prone to ranking manipulation via keyword stuffing.

Yahoo! intentionally makes their stuff easy to manipulate so Site Match websites can get top rankings and pay more money. Google has no Site Match and any manipulation of their index is...evil :)

Posted by: SEO Book at May 14, 2004 6:22 PM

I don't think Google hates Keyword density, but they do punish sites for keyword stuffing while Yahoo! seems to reward it.

As you said the ranking system is always in flux but at least for now...

Posted by: James Trotta at May 15, 2004 9:47 AM

I prefer the Google appraoch, otherwise all webpages will contain unnecessary keywords making the content difficult to read.

Posted by: theanomaly at May 19, 2004 10:59 PM
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