I wrote last time about how spammers get an anchor text advantage. That's why pharmacy and other bad sites are always spamming blog comments and forums. Their keywords are very competitive so they need a ton of links with good anchor text to get better search engine rankings. Plus most webmasters won't exchange links with these sites (they can get penalized if they do).
To demonstrate the importance of anchor text, I did a Google search "allinanchor:esl" and a plain Google search for "esl". The top five sites were exactly the same. The order from 6-10 was a little different but the same sites were listed.
It works for this blog too. SEO-search-engine-ranking.com is #1 for "free SEO tips" and #1 for "allinanchor:free seo tips". I'm in the top 5 for "free SEO" and "SEO tips" but I'm not #1 because I don't have more anchor text than my competetition.
How do you get anchor text? Have a site with many pages and make sure they link to each other with good anchor text. Blogs and forums have an advantage here because by definition they have lots of web pages. Reciprocal links help, of course, but look for "every page reciprocal links". I link to a web site from every page of my site and they link to me from every page of theirs. Make sure its relevant (as with all sites you link to).
Posted by James Trotta at May 22, 2004 3:54 PMThe google PR is less and less important in search ranking, is it right? I search "Vocabulary Builder", the #1 is a personal website, #3 has no "Builder" at all, www.vocaboly.com is in the 5th page, I'm very confusing.
Posted by: KL at May 23, 2004 4:22 AMAs usual, an "allinanchor:vocabulary builder" search turns up results highly similar to the search "vocabulary builder". What you need is a lot of links to your site with the words "vocabulary builder" in them. You can try to do this through reciprocal links, more pages on your site (which link to your home page), or through purchasing text links.
Posted by: James Trotta at May 25, 2004 3:21 PMMany thanks for the tip!!
Posted by: KL at May 25, 2004 9:37 PMTrade links with seo-search-engine-ranking.com
http://www.seo-search-engine-ranking.com/ad_network_222.php