SEO tips = better search engine ranking

Search engine news

One interesting tip from this article about the US Spanish speaking market is to optimize for Spanish keywords which are less competitive than English ones. Also interesting is the increasing competition for many keywords thanks to the importance of web sites for small business success.

A slightly dangerous artice claims:

Linking campaigns, as you can see, while having their overall place in effective rankings and placement within the Search Engines, are not the “be all and end all” of optimization or rankings. Many various fundamentally sound methods of optimization still exist, and should be utilized in any well-rounded Search Engine Marketing campaign.

Remember, as I've said before, you need anchor text for competitive keywords. If you don't get it through reciprocal links, you have to get it some other way. On page SEO and even page rank can't save a site with no quality anchor text.

Posted by James Trotta at May 25, 2004 3:16 PM