One thing I love about blogs is that it's easy to change the title of every page and since that title is linked for all my blogs (I use movable type) that's some serious anchor text. For example, I hit #10 for "stock market idea" with my Stock market investment blog, but I still wasn't seeing much traffic so I decided to go after "stock market investment" too. My new title: A stock market idea & stock market investment weblog
Another site went up to #4 for "NY Giants news" (#3 for "NY Giant news"). I'm getting good traffic but not from that search term. I really wanted "New York Giants" or at least "New York Giants football". I figured I was diluting my keywords too mcuh with "NFL-Giants: NY Giant news from a New York Giants football fan" so the new title is NFL-Giants: NY Giant news - New York Giants football. By the way, for all you page rank fans (Hey I like PR too but it's more like something to look at than something that gets you good rankings), this site dropped from PR 5 to PR 4, but search engine rankings increased. I haven't lost any links and two of them come from PR 6 sites so I can't explain the drop. But I'm not too worried about it either.
Posted by James Trotta at June 3, 2004 3:05 AMTrade links with seo-search-engine-ranking.com
http://www.seo-search-engine-ranking.com/ad_network_222.php