So www.nfl-giants.com is #40 for "NFL giants" on Google. However, an allinanchor search reveals that nfl-giants.com is #2 for anchor text. Now I've written before about the close correlation between anchor text and search engine rankings, but clearly there are some cases where this correlation dosn't hold true. I wish I knew why...
One more example if you're interested. The same nfl-giants.com is #4 for "NY Giants news", and #1 for an allinanchor search. This means that the site isn't being penalized for every search term (1 and 4 are close - 2 and 40 are not), though I guess it's possible that it's being penalized for "NFL Giants" and not "NY Giants news". Still I can't think of any reason why it would be penalized, and more links from other sites use "NFL-Giants" at the anchor text, so why would it be penalized for "NFL Giants" and not for "NY Giants news" (a term that has only or at least mostly internal links).
Posted by James Trotta at June 5, 2004 4:04 PMTrade links with seo-search-engine-ranking.com
http://www.seo-search-engine-ranking.com/ad_network_222.php