SEO tips = better search engine ranking

A page a day makes search engines stay?

From a recent Comission Junction newsletter:

2. Natural Search - Outside of the necessary resource hours, it's free! Content is an absolute magnet for the search engine spiders/bots. The more valuable content you can create, the better your search engine ranking.

Content, Content and More Content: Experts recommend adding a new page of content per day and keeping it "fresh" over the course of time. Along with product pages, reviews and testimonials will personalize your site. In addition, they will compel your consumers to return for new reviews or look for an opportunity to add their own. Focus on adding value for your consumers vs. attempting to crack the search engine algorithms, which is a dynamic variable outside of your control.

Emphasis mine. Seems like blogs and message boards have an easier time here... The reviews section seems like a great idea and encouraging users to submit their own is a nice way to get free content. Regarding trying to "crack" the search engine algorithms, I still say it's all about anchor text.