Near the end of June, I wrote about my main ESL site's index page. It was #46 in Google for "ESL". Well I haven't been doing any work on that site really. I haven't even been doing link exchanges because I was so overwhelmed with emails. I finally have my WSNlinks directory up and am finally getting back to linking.
But somehow, I've increased to #39 for "ESL". It may have something to do with anchor text from an acitve message board that links to my site from every page. Anchor text is also behind Google bombs.
Also, a blog that links to my site from every page recently went up to PR 6 which may have made ESL go more attractive to Google.
Then come the less likely theories. There are rumors that older sites benefit from their age in the Google algorithm, but this is probably myth. Age of links is another rumor I've heard. A link that goes to your site for a long time is more of a vote than a new link... There's an interesting thread that raises both issues on Devshed's forums.
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