SEO tips = better search engine ranking

Do a lot of keyword research

From my commission Junction newsletter:

"Your keyword list is gold!" exclaims James Martell, author of the popular Affiliate Marketer's Handbook. "You should begin every Web site project with a 200-400 word keyword list before starting any construction," he says. Then build one complete product page optimized to each keyword.

Here are some tools for choosing keywords. I suppose if you ahve enough planning time, you would want to use the competitiveness of the keywords to help you organize your site. For example target highly competitive keywords on your index page, moderately competitive words and phrases on sub pages. and less competitive keywords on deep pages.

Also consider how lucrative a keyword is likely to be. More lucrative keywords deserve extra attention, even if they are not highly competitive. Of course finding lucrative keywords that aren't too competitive is quite difficult...

Posted by James Trotta at December 11, 2004 6:43 PM