People say "content is king" and they say all kinds of crazy stuff about the importance on content and SEO. In reality, content does one thing - It makes your site worth visiting. Maybe your copy sells a product, or maybe (like this bog) you hope people like your content and come back for more. The more people who keep coming back, the more advertising revenue you're looking at.
Content has almost nothing to do with SEO. Abdillahi Abdillahi argues that fresh content "is very important" for increases in PR. I've been in this business for over 2 years now, and have never seen any evidence to support that claim.
SEO is about one thing - links. You need lots of quality links from external sites with keywords in the anchor text. Links from your own site help too.
Posted by James Trotta at February 9, 2005 6:23 PMTrade links with seo-search-engine-ranking.com
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