SEO tips = better search engine ranking

Branding and advertising

Kate Burns from Google UK has some important information about advertising and branding:

"Some online marketers forget branding's importance as a search engine marketing component. When they regard search advertising as direct-response marketing -- as they often regard all online marketing -- they believe they save money by paying only for conversions. They don't realise how much greater clickthrough and conversion rates would be if their brands were recognised and trusted by that same search audience."

One must also consider what happens when an ad is seen on Digital Point's free advertising network where an ad for your site might be displayed on thousands of sites across the web. Awesome for SEO, but good for branding?

Posted by James Trotta at March 6, 2005 5:12 PM