January 16, 2006

The purple cow of link exchange requests

If you're familiar with Seth Godin's Purple Cow theory, the idea that to stand out you have to be really different, you might appreciate this link exchange request:

Hi,

This is Jonathan, the webmaster for http://www.eslsociety.com . . .

I've literally been awake all night, scouring the web for other esl/efl related sites so that I can contact people like you about an important opportunity for esl/efl related webmasters.

Did you know that the next Google pagrank update is scheduled to happen right around the 25th of this month?

As you know, pagerank is an important factor in determining how high up your site ranks in Google Search. The higher up in the results, the more traffic you get. Being in the first page of Googles search results for ESL/EFL and related terms can explode your websites popularity and traffic overnight.

These pagerank updates with Google usually happen only once every three months or so. Therefore, it's really important that anyone who is trying to increase their search presence and traffic act NOW.

What determines pagerank? There are lots of thinks, such as on page search engine optimization, etc. But the #1, MOST IMPORTANT FACTOR in obtaining high Google pagerank is relevant links to your site.

What makes a link more relevant? There are all sorts of things. The most important, are the pagerank of the site that's linking to you, and the anchor text of the link. For example, if you want to rank for the term EFL, you need good links from high quality sites associated with "EFL", and you need those links to be in the form of: a href =yoursite.com EFL Site!

The more high quality links you have from great sites, with relevant anchor text, the higher up you'll climb in the search results.

So here's my offer to you: You can exchange links with The World ESL Society automatically. We've got a special script up at http://www.eslsociety.com and all you have to do is enter the URL of your link to us, and your website address, description, etc. As long as it finds the link back to ESL Society, it will automatically publish your link.

I've been quietly working behind the scenes for this next update for months now. I want to show you what I've gotten done so far. Go to http://www.iwebtool.com/pagerank_prediction right now. This site polls the various Google Data-Centers to predict your pagerank for the next update. If you enter www.eslsociety.com you'll see that we're shooting from a PR of 0 (zero) to a predicted 5 on this update! I'm really pleased about this, and I expect that by the time the update comes around, it'll be closer to 7 or 8, with all of the off-site SEO that I'm doing right now. Check out www.eslteachertraining.com too. Same thing. Heck, better check your site while you're there!

I figure that once the links are live, it will take Google at least 5-7 days to get those links indexed. That's cutting it awfully close to the 25th . . .

We've got a very limited time to do this before the next Google PR Update. This one is going to be BIG! So let's act now. Go to http://www.eslsociety.com and set up the link exchange right now. If you have any problems, just let me know and I'll be happy to manually create the link.

. . And while I've got you here - I want to offer you another way to get a great link from a site that will be at LEAST PR6 for ESL/EFL with this next update and help you make ALOT OF MONEY!:

We're almost ready for the public launch of our ESL Teacher Certification program at http://www.eslteachertraining.com and right now we're just getting the site ready, and finishing up with reviews of our content/course delivery system from some of the best names in the ESL/EFL/Linguistics industry. This course is really going to revolutionize the EFL Industry, as a whole, and it MUCH more difficult than most of the other online certification programs out there. The delivery is also done with a totally unique and fresh approach, which utilizes peer review, teamwork, heavy research and writing, etc.

What we're looking for is people who can provide brief reviews of the training course. 2 or 3 sentences should be fine.

Now - We're not going to give anyone access to the actual course anymore for free. That phase of testing is done, and we've tweaked the material based on the suggestions of those professionals who have reviewed the material for us. But, you can get a really good idea of the content of the course by downloading this free e-book that' we provided at the onset of this project:

(click to download now!)

You can feel free to distribute this to anyone you like via your website, blog, mailing list, etc. to help you build valuable relationships with your readers. This is a great collection of material, and will really benefit the novice, and even advanced ESL/EFL teacher.

And if that's not good enough, here are the GREAT parts of the offer:

If you provide us with a simple review, your name, possibly a photograph if you're willing, and your website address, we'll put ANOTHER link back to your site on http://www.eslteachertraining.com. Did you check the pagerank prediction for this site too? It's going to go through the roof in a matter of days. That's free links from two sites that are going to rank HIGH for ESL/EFL, and will continue to rank higher and higher.

Now here comes the part of the offer that will really get you motivated. We've set up an affiliate program for the ESL/EFL Teacher certification course. The course itself is ready to go, and we're ready to accept new sign ups, but we're waiting a few more days to fill out the advertising and website. Then we'll launch a massive advertising campaign.

Lots of people are looking for ways to monetize their ESL/EFL related site. The World ESL Society exists to serve the broader English teaching community, and we've always tried to give away as much as possible toward that end. So we've set up this affiliate program to help you make more money with your site.

Our Affiliate Program Pays
75.00$ on Level1 of Every Sale!

That's right. 75 dollars per sign-up! Do you think you're going to make that kind of money with Adsense, Amazon, or whatever other affiliate scheme you may be trying right now? NO WAY. Take a look at the commission that other online TEFL course providers are offering. IT'S A PITTANCE! We're teachers too, and we know how tight money can be on our salaries, and that's why we've decided to create the largest commission payout in the ESL/EFL industry.

So let's get busy.

If you want to exchange links with the World ESL Society and send your traffic through the roof starting with this next Google update, go to http://www.eslsociety.com and set up your reciprocal link.

If you want an even more valuable 1 way link from eslteachertraining.com, just take a look at the book above, which is the basis for our courses, and give us a review with your name, photo if possible, and website address. Send it to info@eslsociety.com and your link will be up within a day!

If you want to start earning huge comission checks just for referring people to a valuable service that will strengthen their career path, and make them better teachers, go to http://www.eslteachertraining.com and sign up for our affiliate program right now. And feel free to distribute that free e-book as well. The people who have seen it already have all given really great feedback, and really seemed to appreciate it. I know of several recruiters and schools who are using it to help their teachers, as well.

Posted by James Trotta at January 16, 2006 1:21 PM
Comments

I'm all about the purple cow theory - but man that link request email is wayyyyyyyy too long! I generally delete 95% of those based on the subject line or from address alone, but the 5% I do read get 3 seconds of my time and that's it. I think purple cow here would be creating an email in less than 30 words for that purpose. That would at least get my brief attention...

Posted by: Jon Payne at January 21, 2006 1:10 AM

Normally I'd agree with you, but because it was different I actually read this one...

Posted by: James Trotta at January 29, 2006 2:49 PM
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