SEO tips = better search engine ranking

Introduction to online marketing for a new employee

I'm working with someone who is very bright and new to online marketing to promote my new site on dating culture (which launches next week). This is the introduction to online marketing I sent her:

The idea with online marketing is to get people to visit your web site. Online stores have to make sure to get visitors are interested in their product(s) but we don't have that problem (or at least it's not a big problem). We're promoting a free site that contains articles about dating culture.

There are four main ways to get visitors to a web site:

1. advertising - this includes banner advertising and the more popular pay per click advertising. Free sites don't usually advertise much.

2. links - we want websites to link to our site, especially websites with visitors interested in dating culture.

3. search engines - Being #1 in the search engines is every webmasters dream. When your site ranks first for an important keyword, you get a lot of traffic for your site.

4. Word of mouth can be good too, especially if you can get articles about your site in newspapers and other publications.

We'll be focusing on 2 and 4. Doing well with #2 will naturally lead to #3, good search engine rankings. I can pay for link-building, so if you get webmasters to link from their site to mine, I'll pay (we'll talk more about the value of links later).

Now we can't start until the site is presentable (I probably need one more week to get things together) but in the meantime, you might consider which websites attract visitors that might be interested in reading about dating culture in English.

Do you have any questions so far?

Posted by James Trotta at January 19, 2006 12:12 AM