Looking at the website for jivaldi.com marketing agency, I realized that most webmasters can really learn a lot from their approach. This company promises to blend traditional marketing efforts and online marketing into a consistent company image that repeatedly calls consumers to action, bringing in new customers and strengtheing relationships with old customers.
Since you probably came here wondering about SEO, the company offers paid search and organic search services. I'm not quite sure how they ensure that these efforts complement offline advertising but I suppose that's why they provide contact information.
So keep in mind that the next time you start a new web site, you want the web design project to express the company's values and synthesize with traditional marketing.
I know that this seems impossible for beginning webmasters who can't imagine offline advertising becoming part of their business model. Most of us start off with nothing more than get traffic and make money from Adsense or get PR and make money from selling text links. Jivaldi seems to focus on advertisers who sell a product or service - I'm not sure how they would market a blog that anyone can read for free but I imagine it's not so different from marketing a free magazine or paper that relies on advertising to generate revenue. There's no product to sell but there is a clear need to increase readership. That's how it works with many websites.
And trust me, when you do build up that readership, soon you'll be dreaming of media coverage and more. You really do need more of a plan than just "get traffic and hope the click" or "get PR and sell links".
Posted by James Trotta at June 9, 2007 5:08 PMTrade links with seo-search-engine-ranking.com
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